Biography

The word "designer" is much too restrictive for him, and that's the only way it could be for Etro's creative soul.

Kean would rather be compared to an "imp" , a magical creature that discovers and unearths new ideas.

Kean joined the company at the end of his university studies, bringing with him a breath of fresh air and innovation.

After supervising the launch of the perfume line, Kean became the manager of the men's fashion collection in 1990 and masterminded that particular surge of creativity, transforming the brand that he had already developed step by step in the past.

The events created by Kean always make headlines, his ideas are astonishing, and infinite cultural links create an invisible yet r real thread between fashion and art.
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Motivation for the attribution of the Liberation Award

Kean Etro is the creative aim of Etro firm.

His icon is Peter Pan, symbol of flight and of his desire to jump into things. These are the characteristics of the life of an imp.

This desire of freedom and of discovering fantastic worlds is what Kean Etro puts into his fashion collections, where is explicit his invitation to live in a light way flying with fantasy.

Prize giving